Tips and Tools for Creating Infographics for Your Small Business
Infographics are a visual format that's increasingly popular. They're an effective way to share information and boost online traffic and engagement. Infographics are a great format for illustrating:
- Trends and compelling industry data
- How-to instructions
- Complex information that can be broken down into more digestible parts
Here are some tips and tools to help you get started with creating infographics for your small business.
Best Practices for Infographics
- Choose the right medium. Create an infographic when something is easier to understand illustrated than in a thousand words. For example, a map is much more effective than a textual description for sharing information related to specific locations.
- Stick to one topic. Make just a few points to make it easier to review and remember the content.
- Make it easy on the eyes. Use a highly readable type, simple color palettes, and a simple design.
- Tell a story. The infographic should have a beginning (headline/intro), middle (key points), and end (conclusion/call to action).
- Use stellar images. The visuals and graphics must pack a punch and have an emotional impact.
6 Things to Avoid
- Forcing content to fit the format. If you find you need long paragraphs to make it work, an infographic might not be the ideal solution.
- Combining unrelated elements. Make sure to group related information and data so the information doesn't become confusing and muddled.
- Failing to establish a hierarchy in the design. Guide readers through the infographic from top to bottom.
- Not creating a compelling narrative. Throwing a mix of graphics together does not an infographic make. If your readers don't discern a clear thread, they will stop reading.
- Using low-resolution images and small fonts. Images should be crisp and letters large enough that anyone can easily review the content.
- Not catching mistakes and errors. Make sure to edit and check for factual and spelling errors and design mistakes.
Free Tools for Creating Infographics
If you have some graphic design chops, great! But there are plenty of online tools that make creating an infographic a snap.
- Adobe Spark guides you through creating simple infographics to share on websites or social media. No design skills needed thanks to clean templates.
- Visme is designed for more complex infographics. Start from a template or with premade blocks that you can add custom content to.
- Piktochart uses maps and charts to tell a story. The interface is packed with icons to help turn a text story into something more visual.
- Canva is one of the most well-known infographics tools and comes with a variety of graphic elements, including photos, icons, and illustrations.
- Google Charts enables creating data charts that you can use on your website.
See If Infographics Work for Your Small Business
Infographics are an effective way to share engaging information that's visually interesting.
If you haven't tried this format yet, it can be a great way to promote your small business, product, or service.